November 30, 2007
For Immediate Release
Hundreds of students, faculty, staff and community members gathered in the Sorensen Student Centre’s Grande Ballroom today to witness the unveiling of a new family of logos to be associated with Utah Valley University. The logos consist of an institutional mark, seal and athletic marks.
Salt Lake City-based design firm Rare Method, the company chosen by the UVU Image Committee in June, designed the new logos.
“Choosing these logos involved a process has been lengthy and involved,” said Val Hale, vice president of advancement and co-chair of the Image Committee. “We tried to include all areas on campus, so it was challenging to find a logo that was widely accepted; but I think we have something that will be able to serve as UVU’s identity for a long time. It is distinctive, with the Utah shape in the first U, and when they see that they will immediately think of UVU. The athletic marks are rich, colorful and will look great on apparel.”
Overall, the logos have been well received, and have only added to the general feeling of excitement for university status on campus.
“University status only comes around once for an institution,” said Eric White, vice president of creative services at Rare Method. “We are thrilled for this opportunity to help UVSC craft an identity that will create a lasting legacy for the university’s students, faculty, staff, alumni and the surrounding community.”
UVSC will become Utah Valley University July 1, 2008.
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College Marketing Contact:
Megan Laurie
(801) 863-7149